Looking for the most current stats on social media? We’ve got you covered.
If you’re seeking to improve your social media marketing plan Statisticians are the ideal starting place.
Because your efforts must be backed by legit research, don’t you think? Statistics can also help you evaluate your performance in the industry and can even reveal new opportunities.
As the current pandemic continues to push more people online, social is still a vital part of our lives as well as brands too. The nature of the social media interaction changes as Inflact platforms and apps grow and platforms evolve.
In conjunction with our current demographics, marketers can take the social media statistics below to guide their activities for 2022 and beyond.
Usage of social media figures
It’s not difficult to see that we’re all addicted to social media (guilty as accused). Below is a snapshot of the way that usage is changing as well as which platforms are gaining and just how hooked consumers are with social.
In January 2022, there were 3.96 billion total social media users on all platforms.
The average user is able to switch between seven social networks every month.
How much time people engage in social media on every platform is now greater than ever before -about 95 minutes every day.
TikTok is the fastest-growing social media platform with a staggering 105% user growth in the US over the past two years.
As of 2022 Facebook’s usage and activity has slowed reduced to 33 minutes a day, on average (versus 39 minutes daily in 2017).
From ongoing privacy concerns to the controversies surrounding the «Meta» Rebranding, Facebook has arguably seen better days.
That said, the platform remains an advertising powerhouse with it has a huge user base. If brands should focus on Facebook is a difficult question which is largely dependent on your individual Facebook metrics. The following statistics on social media will help you understand the situation.
Despite gloom and doom, Facebook remains the most-used platform by marketers worldwide (93 percent). Instagram comes in second (78 percent).
Facebook is the main reason for a quarter of total online advertising spending (25%) versus Google (28.9%), Amazon (10.3%) and other companies (35.6%) in 2020 in 2020 alone.
Facebook Messenger is on track to be able to reach a staggering 3 billion users in the course of 2022.
There are approximately 10 million active advertisers on Facebook as of right now.
One in three adults regularly consume news from Facebook and this demonstrates the reach of current (and oft controversial) news and content available on the platform.
The scrutiny that Facebook has endured in recent times has paradoxically, served Instagram’s benefit. Instagram has quietly crossed the 2 billion-user mark in 2022, and companies are still trying to get more Instagram followers.
However, the platform isn’t free of obstacles. The social media platform that was once the preferred choice for celebrities, Instagram is facing challenges from the likes of TikTok along with its younger fan base appears to be dwindling.
However, the relatively high engagement rates, fresh ecommerce features and big advertising spending indicate that the future is still positive for Instagram.
Instagram has the upper hand over other social streaming platforms in terms of engagement (hint: 81% engagement, versus Facebook’s 81%).
The engagement rates of Instagram are more than six times more than the ones of Facebook (0.83 percent to 0.13 percent).
Instagram Stories (83 percent) and grid posts (93%) remain the most popular types of content for influencers.
The use of «#ad» tag on Instagram dropped 17% over the past year among influencers. This suggests at both a shift in the use of platforms and strategies within the influencer market.
44% of users search for products on Instagram weekly (and 28% of those shopping activities are pre-planned).
The 41 most important social media marketing stats for 2022
Here for the latest social media statistics? We’ve got you covered.
If you’re seeking to improve your social media marketing plan, statistics are the perfect starting point.
Because your efforts must be backed up by legitimate research, aren’t they? Statistics can aid you in evaluating your own performance in the context of your industry, as well as uncover new opportunities.
While the ongoing pandemic is bringing more people online social media is still an integral part of our everyday lives and brands alike. The nature of social media engagement is changing as apps expand and platforms change.
With our current demographics, marketers can utilize the stats on social media below to determine their online presence into 2022 and beyond.
Social media use figures
There’s no doubt that we’re addicted to social media (guilty as charged). Here’s a brief overview of how usage is changing and which social networks are winning and how glued consumers are to social.
In January 2022 there were 3.96 billion total social media users across all platforms.
The average person is on seven different social networks in a month.
How much time adults engage in social media across all platforms is now higher than ever -up to 95 minutes per day.
TikTok is the fastest-growing social media platform with a staggering 105% user growth rate in the US over the past two years.
In 2022, Facebook’s usage and activity has slowed down to 33 minutes per day on average (versus 39 minutes daily in 2017).
From privacy issues that continue to linger on to the controversies surrounding the «Meta» rebrand, Facebook has arguably seen worse days.
But, it remains an advertising powerhouse and it has a huge user base. Whether or not brands should be focusing on Facebook is a thorny issue which is largely dependent on your personal Facebook metrics. The following statistics on social media can clue you in further.
In spite of all the doom and gloom, Facebook remains the most-used platform for marketers around the world (93%). Instagram comes in second (78%).
Facebook Messenger is on track to attract an impressive 3 billion users in 2022.
Facebook is the main reason for a 25% of the total digital ad spending (25%) over Google (28.9 percent), Amazon (10.3%) and other companies (35.6 percent) in 2020 alone.
There are around 10 million active users on Facebook right now.
1 in 3 people frequently consume news on Facebook this indicates the ad-hoc nature of the latest (and oft controversial) content posted on the site.
The criticism that Facebook has seen over the last few years has in a way, been to Instagram’s advantage. The platform quietly crossed the 2 billion user mark by 2022 and businesses are still battling to increase the number of Instagram followers.
However, the network isn’t without obstacles. As the social platform of choice for influencers, Instagram is facing challenges from competitors like TikTok and its younger base is shrinking.
Still, relatively high engagement rates, innovative ecommerce features and big ad spending signal that the future is still bright for Instagram.
Instagram dominates social streaming services with regard to engagement (hint: 81% engagement versus Facebook’s only 8 percent).
Engaged rates on Instagram are around six times higher than those for Facebook (0.83 per cent to 0.13%).
Instagram Stories (83%) as well as grid-based posts (93 percent) are the two most popular kinds of content for influencers.
The use for the «#ad» tag for Instagram declined by 17% over the past year , among influencers. This hints at a change between platforms and the tactics used within the influencer market.
44% of Instagram users search for products on Instagram weekly (and 28% of those shopping activities are pre-planned).
LinkedIn is doing a great job of establishing its place as the primary professional network. LinkedIn is a goldmine for B2B brands , and the fast expansion of their advertising platform is proof of that.
In the wake of the pandemic and numerous career changes in the last two years, LinkedIn isn’t likely to slow down anytime in the near future. It’s time to improve your LinkedIn marketing, particularly if you’re B2B.
Linkedin advertising revenue has recently surpassed $1 billion in 2021. growing by 37% while the organic sessions’ engagement increased by 22%..
Based on projections, more than 50% of the marketers came on to LinkedIn in 2021
16.2% of LinkedIn users use the platform every day (versus 48.5% that use it each month).
LinkedIn is among the highest-earning , educated social media communities that is 51% college-educated with half of users earning more than $75,000 per year.
Based on LinkedIn the company, Elevated shares on the platform earn 53% more engagement, with twice the CTR of employee-shared content.
Twitter has established it as the main source of conversations about politics, memes, and is a great place to exchange ideas with brands. It’s a mixed mix of.
In the meantime, while some new features like Fleets didn’t work, the rise of Twitter Spaces signals a window of opportunity for the platform to gain its wings once more.
Twitter’s revenue rose to $1.284 billion by the end of Q3 2021.
Twitter boasts around 436 million active monthly users in total worldwide.
52 percent of Twitter users make use of the service daily (versus 84% that utilize it on a weekly basis).
Twitter’s US advertising revenues totalled $647 million in Q3 2021 which is an increase of 51 percent YoY (and up 98% from the prior quarter).
«#DigitalMarketing» (47 percent) is one of the popular marketing hashtag in #ContentMarketing Tweets which is which is followed by
«#SEO» (40″#SEO» (40%)) and «#marketing» (37%).
Pinterest is often not given its due when it comes to social networks. The platform’s diverse, big-spending audience is among the most committed and active of any social network. Also, the potential that is Pinterest advertising is well documented, and the platform is the perfect location to discover new products.
Pinterest boasts more than 400 million monthly active users (and more than 24 billion pins saved in total).
Shoppers on Pinterest have 85% larger shopping carts than shoppers on other platforms (and spend twice as much per month).
According to the platform, 7 in 10 Pinners affirm that Pinterest is the first place they go to for information about products or services that they can trust.
Pinterest users are 40% more likely to report that they like shopping (compared to people who don’t utilize Pinterest).
The users of Pinterest are seven times more likely to assert the platform is more influential than any social media platform in the purchase process.
TikTok has completely transformed itself from «What could be the point of this?» to a must-have social network for brands. The platform’s rabid fanbase, rapid growth and sky-high utilization are excellent news for the early adopters.
Younger users and less influential influencers are the main users on the platform at present however this could change in the very near future. If you’re already using the platform, make sure to watch your TikTok reports and know how to connect with your followers as quickly as possible.
62% of TikTok users agree that using branded content specifically on the platform is the best method to reach out to customers. This is a sign of the importance of distinctive content on TikTok, not just repurposed content.
39% (39%) of Gen Z consumers say that their buying choices are directly influenced by the content they see on TikTok.
TikTok witnessed the largest growth in new platform investment plans for companies in 2022 (84%) versus YouTube (66%) in addition to Instagram (64%).).
Based on that same point, TikTok is now more popular with Gen Z consumers than Instagram.
Influencers who have less than 5k followers see the highest engagement on TikTok (17.9 percent) against macro-influencers who have up one million or more followers (13.48%).
Social media advertising figures
Sure, social ads might get a bad rap from the average consumer.
However, they’re very effective and it’s impossible to escape ’em. Achieving success with social media advertising isn’t as simple as «spray and hope» in the case of your ads. Higher campaign price tags and consumers not paying attention to advertisements is a major issue for brands, but positive results continue to pour in.
In Q1 2021 marketers spent 60% more for Facebook or Instagram advertising than Q1 2020.
Social media recently took over paid search as an advertising channel, increasing by 25% year-over-year and reaching $137 billion (just slightly beating out the $135 billion paid search).
Retargeting ads are among the most popular by marketers with 77 percent of B2C and B2B marketers alike saying they use the retargeting method as component of Facebook and Instagram advertising strategies.
Social media consumer behavior data
The idea of buying something you have seen on social media is not new. From product recommendations to first impressions from brands, the effect of social media for consumers is well-documented.
However, the recent growth of direct sales on social media is worth mentioning. Customers also want authenticity and ads that don’t feel like advertisements as per recent statistics from social media (see in the next section).
Six time more likely complete a purchase on a page which includes images taken from social media (hint not to ignore UGC).
Social media users tend to trust other users to be their «preferred» kind of influencer, most likely to purchase from them because of their product recommendations (37 percent) versus celebrities (7 7).
Privacy and data security are «extremely influential» and crucial to 52 percent of social media users.
Which of these social media stats stand out to you?
Knowing the most current market statistics for social media is key to fine-tuning your strategy and setting higher-level goals.
Are there new possibilities on channels? Do you need to shift from organic content to advertising (or reverse)? Should you double down on what you’re doing?
We hope our statistics on social media will provide you with the information you need! The process of combing them through is definitely worth it . You should totally bookmark ’em If you haven’t already.
After you’ve studied these numbers After reviewing these statistics, be sure to read our latest guide on how you can build an effective social media marketing strategy. No matter if you’re beginning from scratch or you want to make the most of the existing strategies We’re here to help!
LinkedIn has done an excellent job in carving out its niche as the go-to professional network. The platform could be a goldmine for B2B brands and the rapid growth of their ad platform is evidence of this.
The pandemic has prompted numerous career changes in the past two years, LinkedIn isn’t likely to slow down any time very soon. The time is now to improve your LinkedIn marketing if you’re in B2B.
Linkedin Ad revenue recently crossed $1 billion in 2021, expanding by 37%. engagement on sessions was up by 22%..
Based on projections, over half of all marketers were on board with LinkedIn in 2021
16.2% of LinkedIn users use the platform on a daily basis (versus 48.5% that log in monthly).
LinkedIn is among the highest-earning and most educated users of social media- 51% college-educated with 50% of users earning more than $75,000 a year.
Based on LinkedIn the company, Elevated shares on the platform earn 53% more engagement, and double the CTR of employee-shared content.
Twitter has cemented its position as the center of political discussions, memes and an ideal platform for people to communicate with brands. It’s a mixed mix of.
And while new features like Fleets failed, the rise of Twitter Spaces signals a window of potential for the platform to really earn its wings again.
The Twitter’s revenue climbed to $1.284 billion in the third quarter of 2021.
Twitter boasts 436 million active monthly users in total worldwide.
52 percent of Twitter users are active on Twitter daily (versus 84% who utilize it on a weekly basis).
Twitter’s US advertising revenue totaled $647 million during the quarter ended March 31, 2021 This is an increase of 50% YoY (and nearly 98% more than the prior quarter).
«#DigitalMarketing» (47 percent) is among the top used marketing hashtag on Twitter, #ContentMarketing then being followed by
«#SEO» (40″#SEO» (40%)) as well as «#marketing» (37%).
Pinterest frequently doesn’t receive its due when it comes to social networks. Its vast, multi-spending users are among the most dedicated and engaged of any social network. In addition, the efficacy of Pinterest advertising is well-documented and it is the ideal spot to learn about new products.
Pinterest boasts 400+ million monthly active users (and over the 240 billion pins that are saved in total).
Shoppers on Pinterest have 85% larger shopping carts than shoppers who use other shopping platforms (and spend twice as much monthly).
According to the platform according to the site itself, 7 out 10 Pinners say that Pinterest is their preferred place for information about products or services they can trust.
Pinterest members are 40 percent more likely to say that they are a fan of shopping (compared to people who don’t utilize Pinterest).
The users of Pinterest are seven times more likely that the platform has more influence than any other social network in the purchase process.
TikTok has totally transformed itself from «What the heck is this?» to a must-have social network for businesses. Its huge fan base as well as its explosive growth and soaring usage spell great news for those who are early users.
The younger generation and fewer influencers dominate the platform today, but that may alter in the near future. If you’re already a user, make sure to watch your TikTok analytics and how to reach your audience ASAP.
62% of TikTok users believe that platform-specific content branded specifically for TikTok is the most effective method to engage with customers. This demonstrates the need for exclusive content on TikTok, not only repurposed content.
39 percent 39% of Gen Z consumers say that their purchasing purchases are directly influenced the content they see on TikTok.
TikTok saw the largest increase in the amount of new platform investments planned for brands through 2022 (84%) in comparison to YouTube (66 percent) as well as Instagram (64 percent).
Based on that same point, TikTok is now more popular with Gen Z consumers than Instagram.
Influencers who have less than 5k followers enjoy the highest engagement rates on TikTok (17.9 percent) vs macro-influencers with up at 1 million followers (13.48%).
Marketing on Social Media stats
Yes, social ads may have a bad rep among the average consumer.
However, they’re extremely effective and you cannot ignore them. Being successful with social media ads isn’t as simple as «spray and pray» in the case of your advertisements. Costs for campaigns that are higher and people ignoring advertisements is obviously a problem for brands, but positive results keep rolling into.
In Q1 2021 the marketers spent 60% more in Facebook advertisements on Instagram and Facebook than Q1 2020.
Social media recently overtook pay-per-click as an advertising channel, rising 25% YoY and averaging $137 billion (just edging out Search’s 135 billion).
Retargeting ads are the most-used among marketers, with 77 percent of B2B and C2C marketers alike reporting that they utilize Retargeting as a one of the elements of Facebook and Instagram advertising strategies.
Social media behavior of consumers statistics
The notion of buying something you have seen on social media is not new. From brand recommendations to first impressions of brands, the impact of social media’s influence on consumers is well documented.
However, the current growth of direct social sales is significant. Consumers likewise crave authenticity and advertisements that don’t feel like ads as per recent social media statistics (see further below).
Consumers are six time more likely purchase when they visit a website that features images of social media (hint do not ignore UGC).
Social media users have a high level of trust in others for their «preferred» form of influencer. They’re more likely to buy from them because of their product recommendations (37 percent) against celebrities (7%).
Privacy and data security are «extremely influential» and crucial to 52% of social media users.
Which of these figures from social media make you think?
The latest social media marketing trends is essential to fine-tune your strategy as well as setting better goals.
Are there any opportunities in the new platforms? Do you need to shift from organic content to ads (or vice-versa)? Should you double down on your current strategy?
We hope our social media data will can help you figure out the answer! It’s worth the effort — you should totally bookmark ’em in case you don’t have them already.
After reviewing these stats Make sure to go through our most recent guide for building an effective social media marketing strategy. It doesn’t matter if you’re just beginning or you want to make the most of your existing strategy We can help!