It’s your choice to love it or hate it Social media is essential for both consumers and marketers alike.
When lockdowns forced people to stay inside and on the internet in 2020, people realized how crucial it was to maintain an online social network that is sustainable.
And brands? They wouldn’t be able to survive without social media or a complete digital strategy.
Not surprisingly, 72% of users report an increase in their use of social media during the COVID-19 pandemic.
They’re not just scrolling mindlessly also.
43% of them say they’re posting and sharing more content to keep connected with their friends and family, no doubt.
Social media is crucial. It’s not a question.
The challenge is finding out what social media platforms to use to determine where you should spend the majority of your time and effort.
Let’s review the top social media apps in 2021 to help you determine where you should focus your efforts.
What are the Most Popular Social Media Apps for 2021? Top Apps, Trending, and Rising Stars
Stay with me here. The first three are famous stars that you recognize, but we can’t finish this list with out them!
Continue scrolling, and you’ll discover some unexpected choices and emerging stars.
With more than 2.7 million monthly active users (MAUs), Facebook is essential for every company. Be aware that younger generations are avoiding from Facebook to use other platforms such as TikTok and Instagram therefore, you must always think about your target audience.
Instagram is another important platform to be considered for 2021. It is among the most popular social media platforms, Instagram boasts 1.2 billion MAUs. New features such as Instagram Reels suggest that the app has plenty of growth and expansion to go.
In truth, Twitter isn’t the most lucrative platform. Tweets are extremely short in time frame. If you’re not working in the news or media business, it’s difficult to keep up with. However, there’s one area where Twitter excels: customer service. It’s usually your first contact point for customers in need of prompt assistance.
TikTok has more than 700 million users worldwide and still has plenty of potential to grow. The potential for rapid organic reach is just too appealing to pass up for both brands as well as users. Additionally, the videos are simply fun. It’s a fact!
YouTube is much more of a web search engine rather than an online social media platform in the moment — and it’s the second-largest search engine worldwide at that. YouTube’s SEO-friendly tags descriptions, queues, as well as titles, make YouTube a particularly suitable platform for companies with an effective strategy.
If you’re like the majority of people you see WeChat as more of a messenger application as opposed to a top social media application however, that has changed over time. Today, WeChat is an all-in-one social network that is similar to Facebook. As more Facebook users become frustrated by the app, we can expect WeChat to expand.
WhatsApp’s stories, groups and feeds that are page-style make it a great platform for companies. However, there is one thing to note. WhatsApp isn’t as secure as other popular social media apps in terms of security , and with Zuckerberg as the CEO do not expect this to change.
MeWe is often grouped with conspiracy theorists and anti-vaxxers however, it has also begun to gain traction with those who are fed up with Facebook. Additionally, MeWe recently went through an evolution as a privacy-focused business platform , so it’s at the very least worth a look.
The number of active users on Tumblr has, in fact, declined in the last two years since the social media platform imposed some restrictions on content. It’s important to note the fact that Tumblr is more suited to younger audiences and fans of niches.
Don’t underestimate Reddit! The anonymity of postings and hyper-specific communities create Reddit among the top social media platforms for studying and keeping track of your followers. Be careful not to post commercial content unless you’ve created a branded subreddit. You’ll be blocked elsewhere.
With B2B crowds exploding online and millions of people in need of employment, LinkedIn use skyrocketed during the epidemic. Microsoft claims that LinkedIn revenues increased by 21% in fact. LinkedIn, a business-friendly platform, has begun to incorporate more features for consumers such as Stories.
Snapchat is still a major player among the top social media platforms even though a lot of younger users have shifted to TikTok. However, Snapchat is losing its cool factor actually is an advantage now that B2Bs are increasingly flocking to the app. Snapchat’s MAUs have increased by to an astounding 18% this year.
Pinterest has been working hard to create a welcoming environment for brands that has extensive product pins as well as shopping features and captivating advertisements. It’s also easy to gain organic traffic and reach through Pinterest when you create interesting content.
Telegram is a solid and safe alternative to WhatsApp. The social media messaging app continually improves its features for brands, and also offers feeds and group functions. Additionally, you can transfer large files and make use of additional tools that are not available in other applications.
It is likely that platforms such as Meetup to grow as more people seek out new social networks and communities IRL following the end of pandemic restrictions down. With plenty of hook-up and dating social media platforms available, Meetup offers one of the few platonic options that are based on interest.
Medium is a place where you can truly go off. It’s not an official motto, but it’s the idea. Users and brands alike visit Medium to share their thoughts, of leadership, thoughts and whatever else they think the world needs to be able to hear. It’s also easy to optimize Medium posts and drive visitors to your website.
17. Twitter Live
Periscope has gone out of existence. Twitter Live is alive. That’s right. Twitter will be removing Periscope in March 2021 to make way for the company’s own Video Media Studio and live streaming application. If you’ve relied on Periscope this year, it’s moment to get familiar with the native Twitter features.
The majority of people think of Twitch with gaming streams, but it’s actually an all-round live streaming application for creators of content. If your content isn’t suitable well on Twitch it’s a good idea to think about reconfiguring to find out your audience’s preferences.
For those who aren’t familiar, Discord is like a consumer version of Slack. It’s a complete communication tool that can be used by groups, themes, friends and much many more. Brands can utilize Discord in the same way like Reddit create your personal Discord server and share exclusive details with your privileged members.
Steemit is a well-known platform for creators who are independent because the platform rewards creators with cryptocurrency according to their engagement. It is akin to Reddit’s method of allowing users to upvote or downvote content, but goes a step further by offering incentives.
Although its MAUs aren’t as competitive as Facebook but Russia-based VK has a loyal audience particularly among those who were removed out of Facebook or on temporary bans or for indefinitely. It is expected that VK to grow among specific groups as more users become frustrated with Facebook’s limitations.
Similar to Reddit Like Reddit, Quora isn’t a suitable platform for promotional content. You must instead be discreet about it. Concentrate on bringing value to the conversation while also enhancing your personal bios.
It is likely that platforms such as Vimeo to grow as the demand for video content continues to grow. Vimeo does not offer the same editing tools like YouTube however, it offers better alternatives for premium streaming which makes it perfect for classes on demand and similar products.
What is the best way to create an inventory of the top social media applications for 2021 without including Zoom? It’s not only for meetings. The top podcasters and content creators are also making use of Zoom instead of having meetings in person.
Okay, I must admit that I wouldn’t advise you to make use of Parler to conduct business. It’s not just because it’s a site for extremists but rather because it’s an FBI honeypot. I needed to include it in this post because the number of downloads has increased. As the interest in Parler decreases, I’m certain that something else will come along.
Houseparty offers a more user-friendly alternative to Zoom. The top social media application for 2021 also has a collaboration with Fortnite to allow video chats in games. It will be interesting to observe how this feature develops in the year 2021 as well as beyond.
was previously known as TapeBook, TapeReal is a hybrid of podcasting that is akin to a consumer and Instagram Reels and TikTok. The hashtags, along with additional features makes it especially beneficial for companies in 2021. With TapeReal it’s a huge emphasis on «journeys» to centralise content streams that cover fitness, addiction recovery programming, startup development and everything else you could think of.
Top Social Media Apps for 2021: Pick Your Fighter
The best social media platforms is an investment. What your followers are consuming today may be a complete waste the next day.
The most important thing is to create an adaptable strategy that lets you pivot depending on where your target customers are and what kind of content is appropriate for the platform.
In terms of content, relevance is the most important aspect. It is possible to stand out from many other brands by simply reading the right content and not trying too hard to appear cool or edgy. I guarantee you, it’s not the best style.